By Sheelagh McNamara on Thursday, 07 May 2015
Category: Miscellaneous

Nicola Sturgeon: a woman seen and heard

Well, the results are in – so how do they reflect the women’s pre-election performances? With the largest representation yet of senior-level women in the pre-election campaigning, and not without their gaffs (Labour’s pink van-gate anyone?) did the women leaders get heard is the real question. Certainly the increase in female MPS, currently at 190 from a pre-election figure of 147, would indicate so, at least superficially.

In politics, as in business, the media is hung up on female quotas but the fact is that simply being present is not the same as having presence. With the SNP’s resounding and historic result in Scotland, it seems very clear that Nicola Sturgeon was a woman both seen and heard.

The only time we saw all three women leaders on stage together was in the seven-leader TV debate. Standing alongside men who were well-versed in old-school debating skills, if not in performance delivery skills, how did the women present and was this the turning point for Sturgeon?

Nicola Sturgeon
Archetype: The Credible Woman

Natalie Bennett
Archetype: Lackluster Female

Leanne Woods
Archetype: Wallflower Girl

Notes
RADA, the Royal Academy of Dramatic Art, has been a leading name for over a century in the field of performance. RADA in Business draws on the lessons taught by one of the world’s leading drama schools, delivering tailored communication-based courses to business at all levels from KPMG to Channel 4. Our tutors have coached some of the leading business people to help them connect with their audience.

Sheelagh McNamara, a voice, speech & presentation skills expert, who has worked with everyone from Oscar nominees to politicians to lawyers, is a RADA in Business tutor – taking the dramatic training skills to the business world. She is the course leader on our Executive Presence for Women course.