RADA in Business - Lucinda Worlock

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RADA in Business helps CNN's top business broadcaster with his fear of public speaking.

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Lucinda Worlock

Lucinda is a versatile and innovative Voice, Communication and Accent Trainer. As a trained actor, she applies dynamic, performance techniques used in actor training for confident, flexible and authentic communication. With a Masters in Voice Studies from The Royal Central School of Speech and Drama, Lucinda is a specialist in providing bespoke, needs-based training approaches to a diverse client base, including doctors, architects, barristers, sports commentators and politicians.

Her focus is always on empowering participants through enhanced self-awareness while building a flexible toolkit to engage any audience. She specialises in the following key areas:

  • Technical voice
  • Vocal power
  • Articulation
  • Accent softening
  • Personal impact and influence
  • Building rapport
  • Conquering nerves and public speaking

Lucinda’s clients include Actis, Atkins, Aukett-Swanke, Coca-Cola, Cognizant, GALLUP, General Mills UK, HMRC, Hong Kong University, HTA Design, Ingeus, MIP, NHS, Royal National Orthopaedic Hospital, St. John’s Hospice, St. Tropez, The European Commission, Trader Media Group, Twitter, Volkswagen and World Cancer Research Fund International.

Her one to one clients include Accenture, Barclays, BDO, BNP Paribas, Citibank, Deutsche Bank, Foreign and Commonwealth Office, Goldman-Sachs and RBS.

Lucinda has trained actors at a number of drama schools including The Royal Central School of Speech and Drama, Italia Conti, East 15, Rose Bruford, The Drama Centre, Birmingham School of Acting, ALRA and MTA. She has run workshops for the Escuela Nacional de Arte Teatral (ENAT), Mexico City and as a Spanish speaker, is particularly interested in Spanish to English speech training.

As a trained Pilates Instructor, Lucinda has devised an innovative system of Integrated Pilates and Voice Training (IPVT) for enhanced vocal power. She continues to use core elements of IPVT when working with one to one clients for improved body awareness and mobility.

She is an active member of the Voice and Speech Trainers’ Association (VASTA), presenting at the 2014 annual Conference as well as submitting peer-led reviews.

‘Great training, great trainer! Lucinda is able to make you feel comfortable and relaxed.’
THE EUROPEAN COMMISSION

‘Lucinda was always knowledgeable, enthusiastic and open to our suggestions, and essentially managed to get a group of scientists to embrace the arts: singing, humming, moving, laughing and playing games, all with the aim of learning about theatre, performance and communication. I feel I know much more about myself and my strengths and weaknesses in communication and I feel that my patients have benefitted as a result.’
ST. JOHN’S HOSPICE

RADA in Business Ltd, 18-22 Chenies Street, London WC1E 7PA, United Kingdom
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